Bridgestone title sponsor of ‘Russian Cup’ football championship

Title sponsorship for a major Russian football event will feature a familiar name this year – on July 15 Bridgestone Corporation announced the Bridgestone brand will serve as title sponsor of the Russian Football Union’s Russian Cup during the 2011-12 season. The nationwide football tournament will be officially titled the “Bridgestone –Russian Cup” will continue until May 2012. Premier league teams, who compete in the event alongside first division, second division and amateur clubs, begin their participation with the 1/16 finals that begin on July 17. The tournament’s winner will represent Russia in the UEFA Europa League.

Throughout the tournament, Bridgestone’s corporate logo and the event logo of “Bridgestone -Russian Cup” will prominently feature in the stadia on pitch-side advertising boards, team uniform patches, team benches and the centre circle banner. The tyre maker’s title sponsorship will also be announced during event broadcast and Bridgestone commercials screened. In addition, Bridgestone’s corporate logo will feature on the official Russian Football Union website. Further marketing activities are also planned to leverage the sponsorship, Bridgestone adds.

This is the first time that Bridgestone has sponsored a national football event in Russia. The company states the sponsorship will provide it with an effective platform to showcase its high performance tyre products while enhancing its profile in Russia.