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Revamped Cooper website goes live

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Cooper Tire & Rubber has launched a new-look and easier to navigate website (to be seen in all its splendour at www.coopertire.com, in case you were wondering) and this main site is supported by two new microsites dedicated to recently-released tyre ranges. The microsites, CooperZeon.com and CooperDiscoverer.com, support the Cooper Zeon RS3-STM and RS3-ATM, and Discoverer A/T3TM with technical, size and dealer information.

“The sites enable consumers to directly connect with the Cooper brand and learn more about the new ultra high performance and light truck/sport utility vehicle tires,” stated Hal Gardner, vice-president, Marketing Communications and Market Intelligence for Cooper Tire.

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