New marketing role to oversee Bridgestone Americas’ consumer business

A new position – chief marketing officer – has been created at Bridgestone Americas Tire Operations, and as of June 6 Philip Dobbs is serving in this role. Dobbs takes on responsibility for leading the development and implementation of an integrated marketing strategy for the company’s U.S. & Canada Consumer Tire division and for ensuring consistency between the strategy and Bridgestone’s brand image.

“We have been searching for a candidate who brings a breadth of targeted experiences while at the same time is a great fit with our overall strategy, operations and consumer team,” said division president Larry Magee. “Philip’s career to date in marketing and management is nothing short of impressive, having had a hand in promoting, branding and advertising some of America’s most well-known consumer brands and products…Philip will bring a wealth of experience as he becomes the first person to serve in this new role at Bridgestone Americas Tire Operations.”

“I’m honoured to join the almost 50,000 Bridgestone Americas teammates across the Americas in their efforts to help this great company become the clear leader in its industries,” Dobbs said. “This company’s brands and products have been household names for decades, touching areas of American culture from radio to racing and from streets to sports. I’m excited to be a part of where we go from here.”

Dobbs was most recently chief marketing officer at lawn and land care company TruGreen. His undergraduate work was carried out at the United States Naval Academy and he earned his MBA from The Fuqua School of Business at Duke University in North Carolina.