Michelin – 10 years in Romania

It’s now a decade since Michelin Romania SA was established. Reflecting on the last ten years, the tyre maker’s recently-appointed general manager for Romania and the Balkan area, Eric Faidy, says Michelin has to-date invested 265 million euros in Romania. The French manufacturer entered the country in 2001 with the purchase of the Victoria Floresti and Zalau (also known as Silvania) factories operated by the Tofan Group. Michelin erected a greenfield steel cord plant in 2003, and in January 2005 it became a regional centre for commercial activities in the Balkans markets, including in Albania, Bosnia Herzegovina, Bulgaria, Croatia, Macedonia, Montenegro and Serbia. In total, Michelin has produced more than 450,000 tonnes of tyres and 150,000 tonnes of cord in Romania during the past decade.