Kumho promotes Ecowing tyre with “Invisible Car”

Kumho has announced that it will use an “interactive display” including its “Invisible Car” at this year's Australian International Motor Show in Melbourne with a green influence after making its debut at last year's International Motor Show in Sydney. The exhibit will both allow visitors “to see the tyres as a starting point in building the car from the ground up” and convey “the message that a lower carbon footprint is something we should all be striving for,” according to the manufacturer. Kumho will emphasise its Ecowing low rolling resistance tyre, the Kumho Aroma tyre which is the world’s first scented tyre and the coloured Smoke Tyre at the event.

According to Kumho Tyres marketing services manager, Joon Kim, the Invisible Car display was developed in Australia and will surprise and delight visitors to the Melbourne Motor show. “We know from our experence in Sydney last year that the Invisible Car will generate enormous interest and deliver a real wow factor as well as drawing attention to our Ecowing tyre range as a way of reducing overall fuel consumption,” he said.

Kumho has Stand 41 at the Australian International Motor Show, which runs from 1-10 July.

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