HiQ Chapel Ash inaugurates seasonal tyre hotel

Wolverhampton’s HiQ Chapel Ash has responded to a number of new winter tyre inquiries with the introduction of a tyre hotel, which franchise owner Simon Bennett says will store drivers’ current set of tyres while they swap to winter rubber. The site will be able to store 200 tyres and will be free for motorists to use once the time comes to switch tyres.

Bennett stated: “There is a common perception that we don’t need winter tyres in Britain because we don’t get much snow, but that viewpoint couldn’t be further from the truth. We are dealing with an unprecedented demand for the seasonal products right now, which is why we are making early provisions to make sure we are not caught out by the cold.

“Motorists are beginning to realise that they can’t go on like they have done in the last two winters and want to protect themselves. Everything ground to a halt in the West Midlands during the Big Freeze and much of this was down to drivers failing to change their everyday tyres, which are designed for use in milder temperatures.

“The rest of Europe view winter tyres as a necessity, and I think we are beginning to catch-up now. With this in mind, I don’t think my tyre hotel will be the first – or last – to be created.”

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