Bond International joins ITMA to “stay on top” of EU import regulations

UK importer and wholesaler Bond International has joined the Imported Tyre Manufacturers’ Association (ITMA). As the exclusive UK distributor for several brands, the company says it will benefit from ITMA’s expertise and access to the latest EU legislation and regulations, in ensuring that its imported tyres remain fully compliant for sale in the EU. “The number of laws and technical requirements for importers and manufacturers looking to sell tyres within the EU can be quite daunting and overwhelming,” explains Steve Tidmarsh, financial director, Bond International.

“Clearly, it’s of critical importance to us that each of the brands we sell meet all EU regulations. By joining ITMA we feel that we are much better equipped to stay on top of these changing rules.” ITMA’s members also meet regularly to discuss points of common interest, while the Association also has a technical working group, which advises and assists all members.

“Despite the numerous technical and other legislative requirements, Europe remains a very attractive marketplace for many non-European based manufacturers,” explains David Seward, president, ITMA. “However, to reap the potential rewards of competing in the region, manufacturers and importers need to ensure their products not only meet current legal requirements, but also comply with any future changes and developments. Our technical insight allows us to provide manufacturers with an early update on such issues, allowing their design and manufacturing teams to make any required changes within good time.”

ITMA was established more than 30 years ago when imported tyre brands started to gain a significant share of the UK replacement tyre market. The association now represents the interests of more than 25 tyre brands from its dozen member companies. It is estimated that tyres manufactured outside the EU now account for as much as 50 per cent of all UK tyre sales and at least 30 per cent across the whole of Europe.