ATS deal provides ‘brand and service continuity’ for rental firm

Norfolk-based Apex Car and Van Rental has appointed ATS Euromaster to supply tyres and a complete SMR (service, maintenance and repair) package across its 1,000-strong fleet. In announcing its selection as supplier, ATS Euromaster comments that the deal will streamline fast-fit services across the fleet’s 600 cars and 400 vans and minibuses, replacing a system which previously relied on up to ten smaller independent providers. It will also, it adds, increase fleet management efficiency throughout the rental company’s affiliates and partners.

In the event that a vehicle service issue arises, rental customers will be directed to the nearest ATS Euromaster centre for the majority of vehicle service issues. Local staff will assist all typical service work, including tyre replacement and puncture repairs through to batteries, brakes, exhausts, fault diagnostics, shock absorbers, as well as oil and filter changes. Customers calling Apex Car and Van rental Rental’s Head Office with a technical issue or emergency will also be advised to visit ATS Euromaster; all vehicles will carry a directory of the service provider’s 370-strong network of centres.

“This agreement will introduce important brand and service continuity to our fleet and radically reduce our administrative workload,” said Paul Whatmore, operations manager at Apex Car and Van Rental. “Where previously we were sourcing suppliers according to vehicle location and fitting a mixture of tyre brands, ATS Euromaster provides a nationwide one-stop-shop solution and a commitment to fitting our chosen tyre brand, Avon.

“Streamlining services through a nationwide provider with a strong industry reputation will help optimise fleet efficiency and minimise both hassle and downtime for our customers, which is always our number one priority,” Whatmore added. “We are delighted to be working with ATS Euromaster.”