UK GT Radial website launched

To support its consumer market activities, GT Radial has launched a newly-developed UK website. The site, which can be found at gtradial.co.uk, features a detailed overview of the GT Radial product range plus an integrated tyre selector search facility that automatically matches the correct tyres by vehicle make and model or by simply entering a vehicle’s registration number – one click and the vehicle type plus the appropriate GT Radial fitment will be displayed. Details and addresses for retailers in the GT Radial Performance Centre Network are also available.

“Having a fully optimised UK website is essential for our move forward into consumer promotions; it will generate awareness of the brand and provide the consumer with a means of making informed decisions on their purchases, making the buying process less daunting,” commented Giti Tire UK marketing manager Jenny Leeson. “It also shows support to our loyal network of GT Radial Performance Centre’s through the easily navigated dealer locator.”