Omni United announces Breast Cancer Research support

Omni United has announced the start of its “Mobilizing Hope” year-long partnership with The Breast Cancer Research Foundation (BCRF) starting this month. Radar, the Singapore-based company’s flagship tyre brand, will donate 25 cents for each Radar tyre sold, with a committed minimum annual donation of $250,000.

Omni United and Radar says that after “significant success and growth over the last few years”, the company’s current objective is to increase both awareness and funds to support the efforts of BCRF, with the goal of raising $1 million over the next year.  “Mobilizing Hope” will launch in the US, the UK and Radar’s other top markets this month, with products benefiting BCRF available from more than 12,000 leading tyre retailers serviced by TCI until May 2012.  The company also announced that the full range of Radar tyres will be available at 867 Sears Auto Centers across the US in August 2011.

In addition to Radar’s core products, which include the well-known Dimax R8 and the RPX800 UHP tyre ranges, the programme will include all of Radar’s new ranges, such as the Centigrade RWX1, Radar’s first winter tyre, the Verenti R6 UHP range and the Renegade R5 mud terrain range, introduced at the end March. All the tyres will have distinct labelling identifying the product as supportive of The Breast Cancer Research Foundation and Omni will make efforts over the next year to share BCRF’s message.

“We at Omni-Radar believe that our company has a responsibility to the world beyond making a safe, durable, eco-friendly, and attractive tyre for our customers,” said G.S. Sareen, president and CEO of the company. “We are proud and excited to establish this relationship with The Breast Cancer Research Foundation, one of the most highly regarded not-for-profit organizations in the world. We are great fans of The Breast Cancer Research Foundation’s work and dedication to the global cause of fighting breast cancer, a disease that has touched the lives of many in our communities. We admire BCRF’s efficiency and relentless focus on funding the most cutting edge medical research to prevent and find a cure for breast cancer. We would like Radar Tires to leave a different type of mark in the world.”

“The Breast Cancer Research Foundation is thrilled that Radar Tires chose to join us in our fight against breast cancer and to support our important work,” said Evelyn Lauder, founder and chairman of The Breast Cancer Research Foundation. “Radar Tires’ “Mobilizing Hope” campaign will not only help spread our message globally, but it has the potential to reach and impact men as well,” said Myra Biblowit, President of The Breast Cancer Research Foundation. “This disease touches mothers, wives, sisters, daughters, and friends. Radar Tires’ contributions will help fund innovative research that will advance the fight against breast cancer worldwide.”