Michelin to partner with IVM on mobility solutions
At last week’s Challenge Bibendum in Berlin, Michelin announced its intention to partner with the City on the Move Institute (IVM). Launched by PSA Peugeot Citroën in June 2000, IVM is an organisation that seeks to bring forth innovative solutions for urban mobility and joins various parties together to work on related projects. The organisation seeks partnerships with companies capable of playing a decisive role in improving the quality of future urban mobility, and in this capacity Michelin and IVM will exchange ideas and discuss challenges and solutions facing sustainable mobility, an area of common interest to both.
“Michelin has organised the Michelin Challenge Bibendum since 1998 and in 12 years, it has become an indispensable global event that enables all road mobility stakeholders to work, debate, learn and talk about what road mobility can and must do to become truly sustainable,” said Jean-Dominique Senard, managing general partner of the Michelin Group. “PSA Peugeot Citroën is a longstanding partner to the Michelin Challenge Bibendum. Since the priorities of the City on the Move Institute and Michelin are perfectly aligned, it seemed entirely logical for us to become a partner to IVM and to officially announce the partnership in Berlin at the 11th Michelin Challenge Bibendum.”
“IVM was created to support public discussions about mobility and stakeholders in the process,” added IVM president Philippe Varin. “To strengthen the Institute’s development and outreach, we’re now committed to working with key mobility players. Michelin’s decision to join us is an excellent example of this approach. I’m very pleased to have a partner with extensive experience and knowledge, which is so remarkably and concretely demonstrated at the Michelin Challenge Bibendum.”
Michelin will join IVM’s executive bodies and a common working programme will be developed in the near future to expand the partnership.
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