Maxxis strengthens brand at Japfest drift spectacle
Maxxis has described a record attendance at Japfest on Saturday, 14 May, as having “cemented the event’s reputation as Europe’s biggest Japanese car show.” The tyre manufacturer’s heavy involvement in the event as an Official Partner allows it to promote its range to enthusiastic buyers of performance, tuning and styling products and increase brand awareness within the Japanese car scene.
The Maxxis-sponsored Team Japspeed trio of Steve Biagioni, Shane Lynch and Paul Smith – who all use the Maxxis MA-Z1Drift tyre – were on hand to showcase their skills in the Extreme Drift Battle, which was once again one of the highlights of the show. This year the drift competition was organised by the Maxxis British Drift Championship and it more than lived up to expectations, as the who’s who of the drift world ramped up the excitement during four fiercely contested battles.
The Team Japspeed drivers signed autographs on the Maxxis stand, which occupied a prime position within the official Retail Village, and the Maxxis Babes helped give out driver posters and stickers. “Visitors to performance car shows are recognising Maxxis as a brand and want to be associated with us,” says Maxxis International UK’s managing director Derek McMartin.
“People are not just asking about our tyres any more, they want to buy them, and shows like Japfest provide us with an excellent platform to promote our range and demonstrate to tyre retailers how we are supporting them, so that they can be confident in building Maxxis sales.”
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