MasterFit introduces tyre price matching policy

To encourage repeat business at its franchised dealers, Vauxhall has pledged to match the best price on a large selection of the tyres offered through its more than 400 MasterFit retailers throughout the UK. Under what it calls its Tyre Price Promise, the network will price match Continental, Pirelli, Dunlop, Michelin and Firestone brand tyres sold within a five mile radius of its outlets.

“Motorists don’t always think to take their car back to the franchised retailer when looking for replacement parts such as tyres,” said Belinda Craik, service channel manager at Vauxhall. “However, we are confident that we can now demonstrate to our customers – through the Tyre Price Promise – that we not only provide quality parts as you’d expect with a vehicle manufacturer, but that we do so at an unbeatable price.”