Through its new, refreshed web presence, the Imported Tyre Manufacturers’ Association hopes not only to convey its progressive approach; the association has structured the itma-europe.com website to serve as a valuable tool and resource for its members.

“Our new website will play an increasingly important role in helping us keep members up to date with the very latest technical and legislative changes affecting the industry,” commented ITMA president David Seward. “By developing a comprehensive central resource, members will be able to access the most up to date rules and regulations, quickly and easily. With so many technical requirements and legislations affecting tyre production, we expect the new site will be widely accessed and become a vital part of our members’ business.”

As the only trade association in Europe representing the interests of non-European based tyre manufacturers, ITMA aims to help these brands compete effectively with a range of services and support. One of its key roles is to keep its members fully informed about all relevant European and UK regulatory and technical information. Within the new ITMA site, members will be able to access a password protected area where they can view a wide range of bulletins, updates, presentations and other technical information. The association has also added an e-newsletter sign-up facility. “It is essential to ensure that tyres are fully compliant for sale,” Seward added. “Having access to the correct information in a timely manner is a fundamental element of compliance and our new site will play a pivotal role in helping us keep members well-informed.”