ATS Euromaster wins Van Fleet award for winter tyre hotels
ATS Euromaster has won the Innovation Award in the 2011 Van Fleet World Honours, after becoming the first national fast-fit provider to launch a fully managed cold weather tyre service for UK fleets. The company has reportedly doubled its budgeted investment in winter tyre stocks for the next seasons following the success attained last year. Last year the Michelin-owned retail business ordered £3 million worth of winter tyre stock (subscribers, see related news link below by clicking more).
Speaking at the Awards, Van Fleet World editor, John Kendall, said: “While it may be inconvenient if a car driver can’t get to work in the snow, for van fleets it is a crisis that brings business grinding – or sliding – to a halt. Fleet managers will be reassured to know that ATS Euromaster has doubled its investment in UK stocks for this winter and as a result, its name may well be on thousands of fleet managers’ lips if the cold weather we experienced last winter returns again.”
Collecting the award at the RAC Club in Pall Mall, Peter Fairlie, Group Sales Director at ATS Euromaster, said: “When we launched our cold weather tyre offer no other fast-fit service provider was promoting winter fitments for fleets – nor had the necessary infrastructure of ‘tyre hotels’ to enable seasonal storage. Naturally, we regard it as a great compliment that several months after launch, other service providers and vehicle manufacturers were rushing to follow our lead.”
Prior to winter 2010/2011, ATS Euromaster’s domestic cold weather tyre volumes had been small and entirely retail-focused. After launching the dedicated fleet offer, cold weather tyres sales reportedly rose 955 per cent to approximately 20,000 units. Every summer or winter tyre removed receives a thorough safety inspection before being stored for the season in a series of tyre hotels located throughout the network. Staff also analyse customer’s average tyre damage rates to ensure sufficient stocks are ring-fenced to support their fleet throughout the winter.
The Fleet World Honours are presented annually to those motor manufacturers, service companies and individuals who have, in the opinion of the judges, achieved the highest possible level of excellence in their sector. The judging panel is chaired by Steve Moody, Editor of Fleet World, and includes Ken Rogers, Natalie Wallis, John Kendall, Alex Grant and Ross Durkin from the Fleet World editorial team.
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