47% of UK drivers prepared to buy tyres online – Delticom

The results of Delticom’s ‘Tyres online 2011’ survey show a large minority of British drivers are willing to purchase tyres online. In the internet retailer’s survey of more than 5,000 potential tyre buyers in the UK, France, Germany, Italy and Spain, 47 per cent of British respondents expressed their readiness to buy tyres on the web; this is, admittedly, far below the 74 per cent of French drivers willing to purchase online, but slightly more than Germany, where 40 per cent of those surveyed answered in the affirmative. In Italy and Spain, only around 18 per cent of respondents answered positively regarding internet tyre purchasing.