Yokohama lifts US market OTR tyre prices

Prices for all OTR tyres sold by Yokohama Tire Corporation in the US will increase by up to ten per cent on May 1. The tyre maker states that, in addition to this increase, other in-line adjustments will be announced at a later date. Announcing the scheduled increase, Yokohama Tire Corporation’s vice-president of OTR sales, Gary Nash, reassured consumers that the revised pricing was not due to the recent earthquake in Japan: “It’s from the escalating costs of raw materials, such as natural rubber,” he said, adding that additional factors necessitating the increase are the rising costs in transportation and manufacturing. “We do our best to integrate our operational efficiencies, technology and environmental procedures to produce the best OTR tyres at competitive prices. The increasing costs, unfortunately, must be reflected in our product pricing.”