Michelin opens US ‘Advantage Program’ to owner-operators

Michelin North America has extended its ‘Advantage Program’ to truck owner-operators. Initially established for smaller-sized fleets, the Advantage Program offers operators consistent programme pricing on both new tyre and Michelin Retread Technologies products plus no-fee access to the tyre maker’s ‘ONCall’ emergency road service and access to Michelin’s Commercial Service Network. Further stated benefits are resources available through the Advantage Program website, regular e-newsletter updates and – new for 2011 – quarterly webcasts on important tyre topics.

“We’ve seen the popularity of the Michelin Advantage Program increase significantly as more and more people are realising that you don’t have to be a big fleet to get an advantage or have a relationship with Michelin,” said Fritz Mueller, small fleet business segment manager Michelin America Truck Tires. “For example, in January 2011, Michelin doubled the number of customers who signed up for this programme compared to the same month last year. Now, more trucking professionals that operate their own business will have additional opportunities to control their costs, save time and improve their safety.”