HiQ launches in-branch promotional magazine

HiQ has announced the replacement of its two year-old newsletter with a glossy magazine designed to enhance the retail experience of its customers throughout the network’s 160 centres. HiQ’s marketing manager Geraldine McGovern said that the magazine – called ‘Hi’ – will be more contemporary and customer-focused. The publication will have “a more premium look and feel, featuring more customer friendly news, while detailing the latest offers and promotions across the network,” according to a HiQ statement.

McGovern said: “In the spirit of constant review, continuous improvement and focus on our HiQ customers, we have revamped HiQ Network News and are re-launching our new in-store customer magazine ‘Hi’, kicking off with the spring edition. The new-look magazine coincides with HiQ’s ongoing project to reinvent the fast fit industry by positioning each one of its centres as memorable retail destination, in line with many other consumer experiences.

“We need to radically change the whole experience of buying a tyre, so that it feels as trustworthy and pleasant as shopping on the high street. Our new consumer magazine is a reflection of what we are trying to achieve as a brand. Every aspect of a visit to HiQ has to be memorable, enjoyable and genuinely compelling, which our new magazine will aim to mirror. We hope that motorists stopping at our centres will enjoy the read, while learning more about our growth plans over the coming year.”

HiQ hopes to raise the profile of many of the network’s franchisees and partners, “through a variety of opinion pieces” appearing in the magazine. The magazine will also act as a mouthpiece for the company on issues currently prevalent in the tyre industry, such as tyre labelling.