Hankook launches new global TV campaign including ads in UK and Europe

Hankook has released details of a new global TV advertising campaign. The ‘Be One with It’ campaign will roll out in nine different countries in Europe including Germany, UK, Italy, Spain, France, Russia and Hungary as well as in North America (USA/Canada). Instead of showcasing only the tyres’ performance, the campaign focuses more on the drivers feeling of ‘being one’ with the tyre and the road. Extreme sports such as jumping off cliffs and airborne helicopters with specially designed wing suits, called the ‘base jump’ are utilized to present the theme.