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Goodyear EfficientGrip receives GreenWorks’ “Green Innovation Award”

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Goodyear’s EfficientGrip tyre has been awarded The Green Innovation Award by GreenWorks, a Luxembourg platform dedicated to companies sensitive to environmental impact and initiatives that favour sustainable development. “This award values all the efforts the Goodyear Innovation Centre, Luxemburg (GIC*L) team has made to reduce the CO2 footprint with innovative technologies applied not only to the EfficientGrip tyre, but to all our newly developed tyres,” said Marc Junio, general director of GIC*L. “Such innovative technologies are required in light of the upcoming EU regulations, which require tyre labelling containing fuel efficiency, noise and wet performance information as of 2012.”

Two Goodyear Innovations were recognised by GreenWorks. In addition to the EfficientGrip, the recently introduced Marathon LHT II commercial vehicle tyre was also submitted to a jury composed of 50 CEOs and company leaders. The EfficientGrip was distinguished with the Green Innovation Award and the LHT II was ranked second in the category of the Green Product Awards.

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