Goodyear Dunlop’s James Bailey informs One Show viewers about tyre labelling

James Bailey, who was appointed director, brand PR in the Europe, Middle East and Africa region for Goodyear Dunlop at the beginning of the year, has appeared on BBC Television’s The One Show, explaining to segment presenter Carol Vorderman the importance of correct tyre pressure, tread patterns and tread depth for driving in the wet. Bailey took the opportunity to talk about the tyre label – with a close-up of the label itself – showing it to around 4 million teatime viewers of the magazine show. The 14 April edition of the show can be accessed by UK internet users via the Corporation's iPlayer website for the next week.

Bailey said, “there are vast differences between tyres that are on sale in the UK… fortunately from 2012 tyres will have to have a label like this on them… we really welcome this legislation.” Vorderman met Bailey at MIRA, where the presenter was explaining how to work out the speed at which aquaplaning would occur on a water-covered road, an equation originally used for aircraft tyres in the 1960s. According to Vorderman, the speed in miles per hour is nine times the square root of the recommended psi of a vehicle’s tyre.

While the segment represents welcome exposure for both tyre safety and tyre labelling legislation, it seems the message about ensuring correct tyre pressure for safer driving in the wet still has some way to go: One Show presenter Alex Jones thought it was “alright” that she and former ‘Birds of a Feather’ actress Anita Dobson did not know the proper psi of their car tyres.

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