Pirelli launches Winter Icecontrol

Winters in Scandinavia and Russia can be extreme and drivers in these markets require tyres specifically designed for the conditions encountered there. One such product is the latest winter tyre from Pirelli, the Winter Icecontrol. This non-studded passenger car tyre will be released in mid-2011 and Pirelli says it distinguishes in a number of areas, including braking and handling on ice and in mud, traction and braking in the snow, rolling resistance levels and reduced noise levels.