Pilot Road 3 aimed at growing sport touring segment

Between 2004 and 2010, Europe’s sport touring radial motorcycle tyre market grew 31 per cent. This trend is expected to continue, with some forecasts for the current year estimating an increase of about seven per cent. At the start of the year Michelin released a new tyre into this lucrative market, the successor to its popular Pilot Road 2. The official launch for the new tyre was held towards the end of March. In announcing the introduction of the Pilot Road 3, Michelin says the new tyre surpasses its 2007-launched predecessor in terms of the grip it provides on wet roads and the consistency of performance it delivers over time. Alongside this, the tyre maker adds, is a combination of “unprecedented performance with the marketplace's best-balanced overall performance package.”