New promotion a ‘Big Deal’, says HiQ
The HiQ fast fit network has launched a new sales campaign aimed at aligning it with many popular high street fashion chains and outlets. Known as the ‘Big Deal’, the promotion will tempt customers with “eye catching offers and discounts.” HiQ's marketing manager Geraldine McGovern says the new retail programme – which gets under way with an MoT programme that runs until the end of April – will “steal a march” on the fast fitter’s competitors.
“This is a very important campaign for us and one that we have invested heavily in to support the network and drive demand for our products and services,” McGovern stated. “From a credibility point of view, it is exciting to see over 90 per cent participation and is the best ever campaign take-up as a hard franchised network that we have ever delivered. As we continue to grow, it is important to keep driving for a national network approach and delivering new prospects for our yearly retail calendar and we have taken huge steps in achieving this with the successes we have seen so far.”
The HiQ Big Deal is supported by ad word advertising with Google and the company says it will be further strengthened with investment taken from the six-figure online marketing budget outlined at the network’s national conference late last year. A competition giving motorists the chance to win back the price of their MoT has also been launched in conjunction with the Big Deal; everyone booking an MoT online is entered into a daily prize draw.
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