New head of Conti CV tyre PR announced

Continental’s Commercial Vehicle Tires division has a new head of global public relations. Dr. Christiane Pfeiffer, formerly in charge of international marketing communications for truck and bus tyres at Continental, has replaced Udo Brandes in this role. Brandes, aged 64, intends to retire in May after six years at Continental and until this time will work for the Commercial Vehicle Tires division in an advisory role.

“We would like to thank Udo Brandes for his dedicated and professional work that was also appreciated among our customers. At the same time, we are pleased that we are gaining a very capable successor in Christiane Pfeiffer,” said Dr. Hans-Joachim Nikolin, director of Conti’s Commercial Vehicle Tires division.

Pfeiffer’s previous position at Continental included taking responsibility for the Europe-wide launch of the Conti360° Fleet Services brand and the presentation of the division at the AA Commercial Vehicles fair. Before joining Continental at the start of 2009, Pfeiffer, who holds a PhD in economics, worked as a journalist in Germany and internationally and also as an agency manager for organisational communications and public relations.