New app from General Tire

A new General Tire application giving its North American customers quick access to an arsenal of product information and a database of pictures and videos has been approved by Apple and released into its iTunes Store, where it is available for free download.

Within the General Tire app are five key functions, including Tire Descriptions, which feature sizing and pictures to help customers find the right tyre for their passenger car, light truck, off-road or commercial vehicle; Dealer Locators with maps to assist customers in finding the most convenient location to purchase General Tires; Team GT Race Videos; a Photo Gallery and a News/Promotions section. Off-road enthusiasts can watch the latest and greatest from Team GT and consumers can research the right General Tire for their car or truck.

“The General Tire app is just one more way our customers can stay in touch with the General Tire brand,” said Travis Roffler, director of marketing, General Tire. “We took the most popular pages from generaltire.com and made them easily accessible to iPhone and iPad users.”