Lassa showcases Phenoma and Competus HP tyres at Geneva

Brisa’s Lassa brand is presenting its Competus HP and Phenoma tyres at the 81st Geneva International Motor Show, on an 80sqm stand in Hall 7. The Competus HP is the latest edition to the Lassa Competus family, and the new sports tyre, Phenoma, have been tested and approved by Germany’s TÜV SÜD Automotive. The show continues until 13 March.

Halit Şensoy, director of Lassa International Sales and Marketing said: “Geneva International Motor Show, which is one of the best, most comprehensive and large auto events in the world, this year puts the human factor at centre stage. This also happens to be the very core of our philosophy at Lassa and Brisa; manufacturing tyres that serve the best human needs and values by combining maximum performance, customer satisfaction and safety with respect for the environment. Thus we are delighted to showcase Competus HP and Phenoma, reflecting this philosophy at its best and to come together with our distribution partners in Europe to enjoy the Show.”

The Competus HP provides increased safety and handling on both wet and dry surfaces to the sporty 4×4 or SUV driver. The tyre offers a quiet ride too, with rolling noise level tests returning a result of 69dB. Competus HP’s 55-60-65 aspect ratio, 16”-20” and V and W size line up is available for Entry, Compact, Medium, Luxury and Upper Luxury class SUV drivers. The Phenoma is designed for “aggressive drivers and high speed fans”. Both tyres also aim to reduce the car’s fuel consumption through “superior low rolling resistance”, says the company.