Firestone brand launches new European website for tyre end users

Bridgestone has announced the launch of a new European website for the Firestone brand. The website hopes to attract the attention of end users with improved navigation and imagery to reflect the desired brand image for Firestone. “We designed this new Firestone website from the consumer point of view” says Jean-François Callier, trade marketing, Bridgestone Europe. “The content reflects what motorists want to find on a site and we provided the structure and flow to make their search as easy as possible.”

Visitors receive a dynamic helicopter view when they click open the site, panning across a motorway parking area backed by a lush green farming landscape. Vehicles in the scene reveal the full range of the Firestone line-up – from passenger car and commercial van tyres to agricultural products and truck tyres.

Product information is provided via click-throughs, with more in-depth technical detail available. Official tyre test results are presented prominently, presenting consumers with information relating to their buying decision, suggesting the increasingly informative nature of e-Commerce websites. Another key application Firestone raises on the site is the car tyre selector module, which helps motorists select the right tyre for their vehicle via a simple dropdown menu.

Behind the new site is Drupal, an open-source content management system chosen by thousands of organisations for its flexibility in powering and managing sites. The system will allow Firestone to update information regularly in-house.