Bridgestone Americas’ Tom Rodgers takes on expanded role

Bridgestone Americas Tire Operations has promoted Tom Rodgers to the role of director of Sales and Marketing, Agricultural Tire, US & Canada Commercial Tire Sales Division (BAAG). In his expanded role, Rodgers’ primary objective will be to manage the channel supply strategy between the company’s original equipment and replacement markets. In addition, he will work with sales personnel to continue providing technology and service to and through the company’s original equipment customers and Certified Dealer network to meet the needs of production agriculture. The former director Marketing, Sales Support and Strategic Management at BAAG will also continue with his existing marketing duties, including responsibility for Marketing and Promotions, Sales Support, Budgeting and Forecasting, Pricing, Product Development, and Field Engineering.

“Tom has brought a tremendous amount of knowledge of the agriculture industry to the BAAG team, both from his professional as well as his personal background,” said Ken Allen, president BAAG. “He has a passion for agriculture and has a great understanding of this industry and opportunities in front of Bridgestone Americas.”

Rodgers joined BAAG as the manager of Marketing & Specialty Sales in July 2007. Before this he worked for John Deere with responsibilities in the areas of Supply Management and Agricultural Marketing and Product Support. In addition, Rodgers has spent most of his professional career in the agricultural industry, with previous experience in the areas of commodities trading, seed sales and agricultural tyres.