Balkrishna Tyres to showcase latest products at Automechanika Middle East

Balkrishna Tyres will be exhibiting its latest range of All Steel Radial Tyres when it appears for the first time at this year’s Automechanika Middle East (7 – 9 June at the Dubai International Convention and Exhibition Centre). According to the show’s organisers, a full hall at Automechanika Middle East will be dedicated to. Along with the company’s recently launched all steel radials, which are sub-branded Earthmax, BKT will also display its range of branded industrial, construction, earthmoving, port and agricultural application tyres.

Sudhanshu Agrawal, senior marketing manager, Balkrishna Tyres, commented: “In this region and especially catering to the Middle East and North African countries there are not many shows especially in the automobile industry and tyre in particular. Since there is dedicated space for tyre exhibitors at this show, it will provide a very good platform for all the buyers and sellers to come under one roof. We are sure this show will attract huge footfall not only from the GCC countries but from African countries as well, which will facilitate brand promotion for Balkrishna Tyres.”

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