Starco gains exclusive European distribution of Buco range

Denmark’s Starco has announced the formation of a joint venture with Buco S.A., a family-owned company located in Buenos Aires, Argentina. Buco specialises in the development of rubber parts for agricultural machinery, and under the joint venture’s terms the Starco Group receives exclusive European distribution rights for the entire Buco product range – including a comprehensive range of semi-pneumatic tyres and wheels, corrugated hoses and telescopic tubes for seed drills. Starco Europe group marketing manager Brian Lorentzen states that with the joint venture both companies will “benefit from their combined product expertise and market knowledge, all of which supports a strategy of expanding further into the agricultural segment in Europe.”

The Argentine firm’s semi-pneumatic tyre range will be marketed and sold under the Buco brand name in Europe and distributed through Starco sales points throughout the region, giving Buco direct access to the European market. “This initiative underlines the continued commitment of the Starco group to the agricultural sector by extending our coverage of products and components for both OEM and aftermarket agricultural customers, as we integrate the Buco product range with our existing Starco special wheels, tyres and related components – to present the most comprehensive and compatible agricultural product range in Europe, supported as always by the engineering, manufacturing and logistics excellence of the Starco group,” commented Lorentzen. The group marketing manager adds that Starco and Buco will be present at SIMA 2011.