Prices rises announced for Michelin’s European portfolio

Michelin has announced fresh price rises for European markets – part of its “firm pricing policy” in the face of rising raw material costs. As of March 1, motorcycle and scooter tyres will increase by up to 7.5 per cent, while prices for earthmover tyres will go up by up to 7.5 per cent on this date in most European markets. Between March 1 and April 1 price rises for new and retreaded truck tyres averaging seven per cent will be “gradually implemented” in European markets (excluding Russia), while agricultural tyres will receive the same gradual approach to price increases in many European markets between April 1 and May 1; this time prices will go up by an average of four per cent. Last but not least, the passenger car and small truck tyre segment will see increases averaging five per cent for summer and winter products gradually implemented between April 1 and June 1, 2011.