Michelin becomes official tyre of Sebring

Michelin has become the official tyre of Florida’s Sebring International Raceway, a move that coincides with the US launch of the Pilot Super Sport – a product featured on the new signage displayed around the Sebring track. The signage will make its debut in front of an audience of over 175,000 fans attending the Twelve Hours of Sebring race weekend on March 16 to 19. “It is very fitting that we begin the North American launch of our outstanding new Michelin Pilot Super Sport tyre here at Sebring, the home of America’s premier sports car endurance event, the Twelve Hours of Sebring,” commented Don Byrd, vice-president, marketing, Michelin Americas Small Tires.