Maxxis – proud to be associated with ‘successful’ Australian Open
Congratulations are in order for Serbian player Novak Djokovic, yet Maxxis International comments that a win for Britain’s Andy Murray would have been the icing on the cake for the tyre maker following a successful Australian Open. The tyre maker is an Official Sponsor of what has been dubbed ‘Australia’s greatest global sporting event’, and as part of a two-year deal will continue in this role during the 2012 tournament. The deal, signed last November, entitles Maxxis to courtside branding in the Rod Laver Arena and to use the Australian Open logo in its marketing materials and promotional activities.
More than 653,000 tennis fans descended on last year’s Australian Open, which was broadcast in 157 countries, drawing an audience estimated at around half a billion people. The 2011 tournament, which saw world ranked number three Djokovic take his second Australian Open championship with a straight sets win over Murray and Kim Clijsters lift the women’s title, is expected to beat last year’s record-breaking visitor numbers. Tennis Australia also expects an even bigger worldwide TV audience after striking a deal to broadcast the tournament live to more people than ever before.
Maxxis states it is proud to be associated with the Australian Open, an entertainment event on such a scale that the organisers have built a virtual city at Melbourne Park. The Victorian State Government has invested AU$363million in redeveloping the facilities to provide world class training venues and better public spaces in order to ensure Melbourne Park remains the home of the Australian Open for many years to come.
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