Yokohama’s W.drive UK introduction gains “excellent response”
According to the UK distributor for Yokohama tyres, Yokohama HPT, the British motoring public seems to be grasping the benefits of using winter tyres. Even before the recent cold snap, YHPT reported swift sales of its W.drive range of winter tyres, available for the first time in the UK this season. The consensus among those companies selling winter tyres into the British market seems to suggest that this year has seen significant growth, a development predicted in tyrepress.com articles since last year’s cold snap.
While last winter’s snowy and icy conditions left many drivers stranded and while the early snow and ice also caused problems last November, motorists were more prepared than ever before. This was borne out by what YHPT terms “the excellent response to the introduction of the W.drive range to the UK.” The company has begun its attempts to differentiate its winter range from other seasonal products, stating that the W.drive are designed to give drivers “much more traction than a comparably-sized summer equivalent” in “all conditions”, not just when there is snow and ice on the roads.
Yokohama says its winter tyres’ advanced compound responds to a wide range of temperature zones, providing better performance under various winter conditions. The tread pattern is designed to cope with wet and dry surfaces as well as snow and ice. The W.drive V902A, exemplifies YHPT, features multi-layer sipes to generate grip on slippery surfaces. As a result, YHPT states, the German motoring organisation ADAC has recommended the tyre. Manufacturers such as Audi, Bentley and Mercedes AMG have all adopted Yokohama winter tyres as original equipment. The W.drive range of tyres is available now from the Yokohama HPT nationwide dealer network.
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