Yokohama to Promote ‘BluEarth’ at Tokyo Auto show

At the upcoming Tokyo Auto Salon 2011, which begins on January 14, Yokohama Rubber will display a new tyre brand alongside its global Advan range. Known as “BluEarth”, Yokohama says the new line-up is based on the concept of “easy on the environment, people and society.” The full BluEarth range will be displayed at the show, including the top of the line BluEarth-1, the premium BluEarth RV-01 for minivans and the standard BluEarth AE-01 tyre.