Winner Selected in Michelin House Centenary Poster Contest

Iconic Michelin House in London is about to turn 100 and to commemorate the centenary Sir Terence Conran and Bibendum restaurant – located within the Fulham Road building – has teamed up with the Royal College of Art to commission a poster. Masters students from the RCA’s Communication Art and Design department were invited to submit a design for a poster commemorating Michelin House’s centenary to hang in Bibendum restaurant alongside its noted collection of original Michelin advertisements. After whittling down the entries to a shortlist of thirteen, the judging panel selected the work of 24-year old first year student Marta Dlugolecka. Her “bowler hat” poster will now go on permanent display in the restaurant and be available for sale from January in The Conran Shop, also located within Michelin House.

“I loved Marta’s poster and it will sit perfectly alongside the other stunning Michelin posters we have in Bibendum,” said Terence Conran, who served as a member of the judging panel. “She has managed to capture the charm, fun and wit that to me is everything Michelin and our beautiful building stand for. It is simple and gets straight to the point, which is not as easy as it looks.

“The quality of the posters submitted was outstanding, and it was very interesting talking to the students about the inspiration behind their posters,” Conran added. The talent on display demonstrates precisely why we should be nurturing and promoting our young talent, not stifling it. The creativity and innovation of our young designers and artists makes a huge and important contribution to the economy – and future – of this country.”  

“I am just so happy they noticed my poster because the standard of the other entries was really high,” exclaimed Marta Dlugolecka. “Before I began designing the poster I went to look at the building which is so beautiful and not like other buildings you see. I wanted to capture the quirkiness of it in my poster whilst at the same time giving it a real feeling of energy and celebration.”

Dlugolecka won a ₤1000 prize for her efforts. Runners up were Rachel Lillie and Patric Sandri, who both received £500.