Sava Making Strong Motorcycle Market Progress

Thanks to a combination of bad weather and economic gloom, most sectors of the motorcycle and scooter tyre replacement industry suffered during 2010. So it is good to hear of one manufacturer reporting a large growth in sales. This manufacturer is the maker of Sava tyres. And while Bike Tyrestore, the UK trade distributor for the Slovenian produced brand, comments that Sava is not yet a “household name”, it notes that its products are approaching dominance in the UK motor scooter replacement tyre market and Sava is also making strong progress in the fields of light motorcycle and on/off road tyre sales.

Bike Tyrestore puts this market growth down to the difference between tyres designed and made in Europe, for European roads, and those which can be found on scooters and commuter bikes originating from countries where operating conditions are completely different to those experienced in the UK. The Sava brand is produced by Savatech in the town of Kranj, not far from the Alps and Slovenia’s border with Austria. The company employs over 700 staff and exports to 90 countries worldwide. The UK distributor is confident that the standards and innovation provided by the manufacturer’s R&D and quality control departments enables Sava tyres to stand up to comparison with any of the better known “leading brands” – in fact, Bike Tyrestore comments that it’s no coincidence that some of those other brands are in fact made in the Sava factory.

At the top of the Sava range is the MC29 Sporty3+, a described as a “superbike tyre for scooters” and a product that greatly impressed bike journalist Chris Moss (Mossy) during tests held in this country. For scooters, Sava offers    classic, sport, maxi, whitewall and winter patterns along with also sport, enduro and MX for motorcycles, plus an ATV range. The tyre maker also supplies its products to numerous scooter and motorcycle manufacturers.

In closing, Bike Tyrestore comments that, with point of sale material freely available, and a rebate scheme for Bike Tyrestore’s volume Sava customers, “made in Europe” makes ever more sense.