Pirelli's to Focus on F1 at Autosport

Pirelli has announce plans to promote its recent return to Formula One (F1) sponsorship with an Autosport International stand showcasing the Italian tyre manufacturer’s historic and future involvement in Formula One.

According to the company, fans will be “thrilled by the two tier stand, which alongside F1 engineering masterpieces, will be displaying a host of other attractions and activities including a GT Cup car and the Pirelli simulator.” British Rally Championship Star Driver Elfyn Evans will also be in attendance with his rally car for the 2011 season, alongside the world famous Pirelli girls.

Paul Hembery, global motorsport director at Pirelli, said each year the Pirelli offering at Autosport International continues to grow, and this year is no exception with the company’s recent three year deal to supply tyres to F1 reflected in the increased size of Pirelli’s stand:

“At the heart of our business is the research and development that enables us to continue to produce tyres which perform to the highest possible standards in the most testing of conditions. Being involved once more in F1 will test our tyres to their limits giving us useful data enabling us to analyse performance and build what we learn into our next generation of road tyres.”

Autosport International 2011, the racing car show, takes place at the NEC in Birmingham between 13 – 16 January.

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• F1 “Matching Pirelli’s Global Ambition”: Hembery