Dunlop “very pleased” to receive Winter Tyre of the Year award

Having received 2010’s Winter Tyre of the Year from consumer views website TyreReviews.co.uk for its SP WinterSport 3D, Dunlop stated that the recognition could help to further the prominence of seasonal rubber in the UK. Goodyear Dunlop PR support manager Kate Rock said: “We’re very pleased to win the TyreReviews award. This accolade will help us build on the successes of winter tyres this season, and continue to make winter tyres more relevant to the UK market. Awards like this help to give us leverage when we communicate the benefits winter tyres offer UK drivers when the cold weather arrives.”

The TyreReviews.co.uk website decided to present the award  to the SP WinterSport 3D by combining the aggregate of European magazine test results and feedback given to the site by UK drivers, who used the tyre over a combined 33,000 miles (or 54,000 kilometres) of long term testing.

The Dunlop SP WinterSport 3D continues to build a strong reputation as a regular test winner, and market leader, in the high performance winter tyre market. In 2010, the tyre was successful in winter tests published by top German and Austrian auto publications. It was recommended in the ADAC Motorwelt/ÖAMTC and Stiftung Warentest tests.  The ADAC, which is Germany’s leading motoring association, described the tyre as a “very well-balanced tyre, very good in all safety disciplines, top marks in wet conditions”.  ÖAMTC, the ADAC’s Austrian counterpart, called the tyre “very recommendable” describing it as “Very well-balanced, good on snow, very good on dry roads.” 

Auto Bild, Europe’s largest motoring magazine, ran its winter tyre tests using 195/65R15 tyres on a Volkswagen Golf VI.  Again the Dunlop took the overall honours, describing the Dunlop as an “outstanding winter tyre with peak performance under all weather conditions”.  Auto Bild Sportscars ran its winter tyre test on an Audi TT fitted with 245/40R18 V tyres. The WinterSport 3D was made the winner and described as “exemplary”.

The benefits of using the best winter tyres have not gone unnoticed by the users of the TyreReviews.co.uk website, who are also campaigning for UK Government action on Winter Tyre regulations. The UK, unlike many European countries, does not have specific legislation on winter tyres though 94 per cent of TyreReviews users who voted in an online poll believe the UK Government should take action on winter tyres, with 37 per cent believing they should launch an education programme and 57 per cent favouring legislation.

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