CGS Tires Changes Name to Mitas Tires North America

Alongside its decision to build a tyre plant in Charles City, Iowa, CGS Tires US Inc., the US subsidiary of Czech-based CGS Tyres, has changed its corporate name to Mitas Tires North America Inc, reports Tire Review. When the new plant is ready, the renamed company will relocate its US headquarters from Charlotte, North Carolina, to Charles City, Iowa.

The plant, being built in a former Winnebago plant in the city, is slated to begin production of radial agricultural tyres in 2012.

“Mitas is rolling into Iowa,” said Vladimir Dusanek, US project director of Mitas. “Mitas has bought the former Winnebago facility in Charles City and finished the basic design of the new plant.

“We are switching the subsidiary’s name to Mitas in order to promote our flagship tyre brand,” said Andrew Mabin, sales and marketing director of Mitas, “This change is made purely for marketing reasons in line with our North American expansion strategy.”