Bridgestone Australia Extends Helping Hand to Flood Victims

In response to flooding that has affected an area large enough to swallow up a good-sized European country, Bridgestone Australia Ltd has announced a donation of AU$100,000 (₤62,000) to the Queensland Premier's Flood Relief Appeal. In addition, the company will also be holding the Bridgestone Flood Appeal across its retail network from Friday, January 21, where participating Bridgestone stores will conduct fundraising activities.

Group chairman and managing director Nobuyuki Mieno said Bridgestone had been “shocked and saddened” by the toll taken by the floods. “The tragic loss of so many lives is particularly devastating,” he stated. “Bridgestone Australia and New Zealand would like to extend our heartfelt condolences to family and friends who have lost loved ones and sincere appreciation to all the emergency services personnel who have assisted during this disaster.”

Mieno said Bridgestone would also provide support packages to Bridgestone outlets affected by the floods. “We have had a number of stores across the eastern states that have been directly impacted, with some businesses completely inundated by the floodwaters,” he said. “We will be doing everything we can to work with those affected to get their stores up and running as soon as possible.”

The Bridgestone Flood Appeal will run until February 4, with participating stores collecting donations and holding a variety of fundraising activities in support of flood relief efforts.