Apollo Launches Commercial Range in Bangladesh

India’s Apollo Tyres has begun commercial vehicle tyre exports to neighbouring Bangladesh. Initial sales will focus on cross-ply tyres for heavy and light commercial vehicles and these products will be distributed through the Rahimafrooz Group, Bangladesh’s largest manufacturer and distributor of automotive and industrial batteries.

“Bangladesh is predominantly a cross-ply market and that’s where we think we can create value for our customers in mileage, fuel economy and service. The Rahimafrooz Group, with its aspirations is a perfect partner for us, with its robust network, its trained sales force and service back up,” commented Rajesh Kumar, Head of International Sales at Apollo Tyres.

Mudassir Moin, managing director, Rahimafrooz Distribution Ltd elaborated: “We have been looking at expansion plans for our product range and Apollo compliments us best. Their tyres are tried and tested under similar conditions and Apollo has the capability to continue to add to this range. It’s a long term partnership which we will back through our strong sales and service network. In all senses a win-win combination.”

The Rahimafrooz Group has more than 10 exclusive outlets across Bangladesh, along with a largest distribution network of more than 500 dealers and retailers across the country, with a direct contact with nearly all kinds of vehicle owners and drivers. As mentioned, the Bangladeshi commercial vehicle tyre market is predominantly cross-ply, with a replacement market size of over 45,000 and 30,000 heavy and light commercial tyres a month. Opportunities for growth in the radial sector exist, however. “We will soon also bring here our Endurace range of truck-bus radials,” stated Rajesh Kumar. “Since usage of radial tyres is still low, much like it was in India a few years back, we will begin by working closely with our commercial vehicle customers to help them realise the radial advantage.”