Starco Promotes Growing Wheel Business at Reifen 2010
It’s only about a year since Tyres & Accessories visited Starco Europe’s head office in Denmark, so it came as a surprise to discover how much activity has occurred within the company in the months between our last interview and the Reifen 2010 show in Essen. Starco Europe group marketing manager Brian Lorentzen explained that recent developments are opening up a whole new market segment for Starco, and while it is not turning its back on the traditional business of smaller tyres for manually driven vehicles, the company now offers aftermarket customers much, much more.