Dutch Winter Tyre Rise Points Way for UK: ATSE
While it is widely known that the UK’s winter tyres market will receive a bump this year – indeed, the question is now not whether there will be an increase in sales, but how large the increase can be, given the limitations of supply – a consensus seems to be forming that there will be room for greater future growth, given the performance of the segment in countries of similar climates. ATS Euromaster has contributed to this opinion today, stating that the results of a Dutch survey into road traffic accidents show that UK fleets would be safer if they fitted cold weather tyres. The survey by traffic psychologist Adriaan Heino revealed that cars with cold weather tyres were involved in significantly less accidents during winter than those which remained on ‘summer’ tyres.