Japanese Motorists Would Pay Extra for Fuel Efficient OE Tyres – Study
Upon the release of its JDPower Asia Pacific 2010 Japan Original Equipment Tire Customer Satisfaction Index Study, the global marketing information company reports that Japanese motorists are becoming increasingly well disposed towards fuel-efficient tyres and says that, if given the option, a “sizable percentage” would be willing to pay extra to have fuel-efficient tyres equipped on their new vehicle.