Bridgestone Promotes Green Driving Through Mini-Documentary
Television audiences have the chance to pick up useful tips and information on ‘green’ driving techniques and technologies courtesy of Bridgestone and the National Geographic Channel. The tyre major and broadcaster have partnered to produce a mini-documentary series called Drive Green, which Bridgestone says is aimed at inspiring consumers to change the way they drive to reduce carbon dioxide (CO2) emissions. According to Bridgestone, the series has a potential global audience of 315 million homes.