Suntrac Brand Makes its Debut, PCR Line to Follow

One brand Tyres & Accessories met for the first time in Shanghai (at the recent Reifen China exhibition) was Suntrac, which is produced by Dubai-based Sun Global Fzco at partner factories in China and a joint venture in Sri Lanka. The company also produces Nison brand truck and bus tyres which, a brand that was established nearly six years ago.

Currently the business focuses on the manufacturing and international distribution of bias and radial light truck, truck and bus, and off-the-road tyres distributed globally under the Suntrac name. However executive director Nitesh Shewakramani told T&A that the company plans to launch a comprehensive range of PCR & SUV as well as solid and implement tyres by mid 2011. Product wise the company currently offers over 20 different truck fitments across 16 different tread patterns.

Sun Global is a subsidiary of the Sun Group of Companies and, according to company literature, has a history of manufacturing in the automotive tyre industry dating back to 1970. The firm reports that it has vast experience and expertise in tyre research and development and recent appointments to the company’s technical team come with a wealth of experience from premium manufacturers.

The company maintains a presence in China, Hong Kong, India, the UAE and West Africa and has a customer base that spans over 50 countries. Sun Global maintains a strict policy of having one exclusive territorial agent, ensuring the long-term strategy of the brand is maintained as well as maximum control and profits for the company’s partners. The firm’s number one market up till now has been Nigeria, however Middle Eastern, Latin American and other African states are growing in share. According to Shewakramani more demand for the Suntac and Nison brands is emanating from these markets in particular.