Pro-Align Promoting Advanced Wheel Aligner Benefits in Pothole Season

Cold weather and snowy conditions do not just provide an opportunity for those selling winter tyres, Pro-Align has explained in a new statement. The effects of the climate last long after the snow has cleared, with the quality of road surfaces affected and providing motorists with the additional hazard of potholes. The UK’s pothole problem costs UK motorists around £2.8 billion each year according to the website potholes.co.uk, and Pro-Align says workshops without the latest four wheel alignment equipment may be missing out on a lucrative revenue opportunity. Driving over potholes is a major cause of wheel misalignment, which can reduce vehicle safety, increase fuel costs plus poor vehicle handling, causing distraction and concern for drivers. Unless workshops are equipped with the correct equipment, they will not be able to properly diagnose customer’s alignment problems and carry out the subsequent corrective work, claims the alignment specialist.

“Over the coming months, we are likely to see the road surfaces deteriorate significantly, causing damage to most vehicles,” explains Paul Beaurain, managing director, Pro-Align. “As well as receiving enquiries from customers about their car ‘not feeling right’ or ‘pulling to one side’, every vehicle passing through a workshop should be checked to ensure its alignment is true and correct. With the latest imaging aligners, such as the Hunter HawkEye system, workshops will be able to diagnose and fix these issues quickly and effectively, enabling more cars to be measured.”

Pro-Align is the sole UK distributor of award-winning Hunter alignment systems, with the Hunter HawkEye Special designed as an entry-level system for workshops new to four wheel alignment. The system includes a two camera imaging system with variable height adjustment, operating software, extensive vehicle database and durable polycarbonate HEX targets. It measures the 14 primary alignment angles in minutes and produces colour printouts for customers so they can easily understand any alignment issues. Workshops are supported by Pro-Align with comprehensive backup, training, servicing and parts support to ensure they achieve the maximum return on their investment.

“Wheel alignment is now considered by many workshops as an essential service,” continues Paul Beaurain. “With the promise of another prolonged period of damaged roads, those who have invested in wheel alignment equipment are likely to reap significant rewards.”

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• Pro-Align Appoints Four to Sales Team on “Increased Demand”